Dominik Rusinek ®
Brand Consulting
Big Ideas / Copywriting / Naming
Art Direction
Graduated:
Freelancer. One-man army. I build strong brands at the intersection of strategy, creativity and business.
Based in Poland. 50.0609 N, 19.9073 E.
© 2026 D—R Studio
Brand Consulting
Big Ideas / Copywriting / Naming
Art Direction
Graduated:
Freelancer. One-man army. I build strong brands at the intersection of strategy, creativity and business.
Based in Poland. 50.0609 N, 19.9073 E.
© 2026 D—R Studio
Clients
(2014-26©)
Clients
(2014-26©)
(10)
Projects.
©2026
©2026
I’ve helped brands across diverse industries achieve their goals.
(10)
Projects.
©2026
I’ve helped brands across diverse industries achieve their goals.
Why choose me
Why choose me
Strategy first. Always.
Less poetry. More progress.
Strategy first. Always.
Less poetry. More progress.
Hello! Let's talk today!
Hello! Let's talk today!
Big ideas based on cultural insights. #analysed, #brave, #clear-cut. This is the ABC. Wanna disrupt a little bit?
01
Projects completed
I’ve delivered 55+ projects that help brands build better perform.
01
Projects completed
I’ve delivered 55+ projects that help brands build better perform.
01
Projects completed
I’ve delivered 55+ projects that help brands build better perform.
02
Customer satisfaction rate
02
Customer satisfaction rate
02
Customer satisfaction rate
What I do
What I do
Services.
Services.
(3)
(3)
(3)
(01)
Brand Consulting
Useful guidance for brands that need distinctiveness of clarity. New paths to bold or create new identity and creative support. I turn market data and creative intuition into actionable and market fit strategies.
Tags
Strategy
Brand DNA
Positioning
Workshops
Personal Branding
Brand Consulting
(02)
Big Ideas / Copywriting / Naming
Brave ideas that connect evidence-based approach with powerful and distinctive creative solutions. Catchy words that both sound good and sell. I craft concepts and manage design teams to create aesthetic graphics / key visuals.
Tags
Creative Copy
Storytelling
Design Lead
Visual Identity
Naming
Pitch Decks
Big Ideas / Copywriting / Naming
(03)
Art Direction
From words to images. I translate strategy into a clear artistic vision — shaping the brand's look & feel. From concept to execution, I direct the basics of visual language that is coherent, distinctive, and culturally relevant. I work with designers & photographers to build strong visual systems and meaningful brand experiences.
Tags
Moodboards
Creative Direction
Photo Shoots
Scripts
Mockups
Renders
Art Direction
(01)
Brand Consulting
Useful guidance for brands that need distinctiveness of clarity. New paths to bold or create new identity and creative support. I turn market data and creative intuition into actionable and market fit strategies.
Tags
Strategy
Brand DNA
Positioning
Workshops
Personal Branding
Brand Consulting
(02)
Big Ideas / Copywriting / Naming
Brave ideas that connect evidence-based approach with powerful and distinctive creative solutions. Catchy words that both sound good and sell. I craft concepts and manage design teams to create aesthetic graphics / key visuals.
Tags
Creative Copy
Storytelling
Design Lead
Visual Identity
Naming
Pitch Decks
Big Ideas / Copywriting / Naming
(03)
Art Direction
From words to images. I translate strategy into a clear artistic vision — shaping the brand's look & feel. From concept to execution, I direct the basics of visual language that is coherent, distinctive, and culturally relevant. I work with designers & photographers to build strong visual systems and meaningful brand experiences.
Tags
Moodboards
Creative Direction
Photo Shoots
Scripts
Mockups
Renders
Art Direction
(01)
Brand Consulting
Useful guidance for brands that need distinctiveness of clarity. New paths to bold or create new identity and creative support. I turn market data and creative intuition into actionable and market fit strategies.
Tags
Strategy
Brand DNA
Positioning
Workshops
Personal Branding
Brand Consulting
(02)
Big Ideas / Copywriting / Naming
Brave ideas that connect evidence-based approach with powerful and distinctive creative solutions. Catchy words that both sound good and sell. I craft concepts and manage design teams to create aesthetic graphics / key visuals.
Tags
Creative Copy
Storytelling
Design Lead
Visual Identity
Naming
Pitch Decks
Big Ideas / Copywriting / Naming
(03)
Art Direction
From words to images. I translate strategy into a clear artistic vision — shaping the brand's look & feel. From concept to execution, I direct the basics of visual language that is coherent, distinctive, and culturally relevant. I work with designers & photographers to build strong visual systems and meaningful brand experiences.
Tags
Moodboards
Creative Direction
Photo Shoots
Scripts
Mockups
Renders
Art Direction
About
About
Dominik Rusinek ®
How I work.
How I work.
See how we can start our cooperation.
01
Discovery workshop to deeply understand your challenges
01
Discovery workshop to deeply understand your challenges
02
Customized plan tailored to your needs
02
Customized plan tailored to your needs
03
Transparent pricing with no hidden fees
03
Transparent pricing with no hidden fees
04
Ideas that turn into impact
04
Ideas that turn into impact
My dear clients <3 about me
My dear clients <3 about me
My dear clients <3 about me
Testimonials.
©2026
©2026
©2026
4.9
/5
I’ve delivered 55+ projects that help companies generate real results.
Creative Brand Producer
Bartłomiej Frydrych
CTO in Holcim, Ex Production Director at Estimote, Inc.
Dominik brought a rare mix of innovation and leadership to our IoT projects at Estimote. His ability to merge advanced tech with business goals set new standards in the industry. A professional who always strives for excellence, a true asset to any team.
Agnieszka Bąk
Client Service Director, Brainbox Agency.
Dominik has a fearless, strategic mindset and keeps the energy high till the finish line. Working with him makes even complex challenges feel effortless. I’d choose to collaborate with him any day.
Jarek Kaniewski
Consultant, Copywriter, Entrepreneur Author of the slogan: “Drink milk and you'll be big” (“Pij mleko. Będziesz wielki”) — one of the most famous marketing campaign slogans in Poland.
Dominik is one of a kind. A calm strategist with true passion for branding. His work brings real value, not buzzwords. I often recommend him for top creative projects.
Kamila Raksimowicz
Ex Brand Manager, OTCF (Outhorn), now Marketing Manager at Wittchen.
Based on a brief provided by the marketing department, Mr. Dominik Rusinek developed the communication strategy for the “Small Joys of Life” campaign, carried out by the Outhorn brand in Hawaii. Thanks to our cooperation with Mr. Rusinek, the campaign achieved strong sales results and received very positive media coverage. As a brand manager, I was very satisfied with the results of our cooperation every time and would highly recommend Mr. Rusinek as a professional who has repeatedly contributed to the success of Outhorn’s marketing activities.
Justyna Makara
Founder of HVILE Studio. Former Head of Group Risk and Compliance at Polskie ePłatności S.A.
Working with Dominik on the HVILE brand was pure pleasure. He listens deeply, extracts what truly matters, and turns abstract ideas into a coherent, authentic brand. I wholeheartedly recommend him to anyone who values storytelling at the highest level.
Maciej Łataś
Creative Director, Strategy Director, Marketing Manager, Consultant, Author of the Personal Branding Methodology EICONISM.
Dominik is one of those young creatives with a strong strategic instinct who don’t come to meetings with ready-made answers — but with uncomfortable questions. And that’s a very good thing. Working together on multiple projects, including ones in the beer, apparel, and food industries. I’ve seen how he can extract meaningful tension and insight from informational chaos, and then turn it into a clear creative direction. He has a rare combination: he thinks like a strategist, writes like a copywriter, and listens like a skilled psychotherapist.
Agnieszka Pala
Entrepreneur / Business Advisor. Co-creator of the Polish development of the TOUS jewelry brand. Former CEO managing 300+ employees and 64 stores across four countries.
Dominik supported my clients in defining brand foundations, direction, and strategy. Our collaboration was smooth and effective. If you need real strategic work — he’s the right person.
Paweł Dębosz
COO at JustIdea Agency.
Dominik is a true expert in his field. We have worked together on many projects, including company naming for our clients, branding, and go-to-market strategy development. Dominik not only has a strong ability to deeply analyze industries, but also an exceptional talent for building effective strategies. His expertise has been — and continues to be — invaluable to us. That is why I can fully recommend working with Dominik. He is someone you can always rely on, both in terms of quality and on-time delivery.
Aga Górka
Creative Producer, Co-founder at Single Source. Co-producer of "Harry Potter™: The Exhibition."
Dominik is a marketing magician with a refined sense of aesthetics. The website and sale pitch deck he crafted for us feels alive, intuitive, thoughtful, and beautifully executed. Creating with him is pure joy.
Jakub Jakubowicz
Co-owner & CTO, The Codest.
Dominik helped us completely redefine our communication. From workshops to strategy, copy, and implementation — everything was tailored to our needs. His work gave us a real competitive edge. I highly recommend working with Dominik without hesitation — he is someone who brings passion and true commitment to everything he does.
Paula Pierzyńska
CEO at BE NEXT sp. z o.o.
Working with Dominik is a perfect example of why it’s worth aiming high and looking for people who are ready to raise the bar together with you. Where many saw expectations that were too high, Dominik saw a challenge and rose to it without hesitation. As a result, we received an outstanding product, perfectly tailored to our needs. One can only wish for more opportunities to meet people with such a work ethic, level of commitment, and client-first mindset — especially when the brand-building process is long and demanding.
Krzysztof Kozak
Creative Director / Consultant / Entrepreneur.
Dominik brings passion, sharp thinking, and a fresh perspective to every project. His strategic approach and smooth communication make collaboration fast and effective. A true professional.
Mateusz Zielonka (Parsley)
Commercial Filmmaker.
Dominik captured the essence of my work better than I could myself. No fluff, no shortcuts — just thoughtful, original copy that fits perfectly. AI can’t do this. He can 😉.
Wiktor Niemczyk
Owner of photo / video studio PLAYHAUS. Former Head of Logistics & Operations at MISBHV.
I worked with Dominik in a workshop setting to refine my brand positioning and sales presentation. The collaboration was both enjoyable and effective, resulting in greater structure and motivation to take actions that deliver measurable results. I highly recommend him.
Ewelina Kordys
Interior Designer, Owner of Motti Showroom.
Dominik quickly understands project needs and translates them into clear, aesthetic communication. Professional, reliable, and refreshingly creative. I highly recommend working with him.
Project Manager
Project Manager, MOAN.
Creative, distinctive copy that stands out from generic product descriptions. Great storytelling, flexibility, and on-time delivery. Highly professional — highly recommended.
Katarzyna Sroka
Interior Designer, Owner of Balance Creative Studio.
Dominik, with a perceptive eye, extracted the essence and core pillars of what I do — and what represents the highest value and true key to my brand. Thanks to Dominik, my business has revealed its soul, elevated its image, and my clients, from the very beginning, have the chance to understand the strengths and values that guide me through a clear and compelling presentation of my offer. I wholeheartedly recommend working with this guy!
years of experience in brand creation and product management
years of experience in brand creation and product management
years of experience in brand creation and product management
∞
∞
∞
curiosity invested into every brand
ideas killed before they wasted your time
ideas killed before they wasted your time
ideas killed before they wasted your time
arms and legs - tired but still human being
arms and legs - tired but still human being
arms and legs - tired but still human being
Dominik Rusinek ®
Dominik Rusinek ®
Dominik Rusinek ®
My approach is simple: a no-bullshit zone. No buzzwords. Just sharp thinking and unorthodox moves, grounded in business — not fantasy.
My approach is simple: a no-bullshit zone. No buzzwords. Just sharp thinking and unorthodox moves, grounded in business — not fantasy.
The method: I listen deeply, think critically, and execute. Strong ideas, clean logic, and results that actually mean something. Strategic and creative — an approach somewhere between Anthony Bourdain and Napoleon Bonaparte. A remix culture dish served on a chessboard.
The method: I listen deeply, think critically, and execute. Strong ideas, clean logic, and results that actually mean something. Strategic and creative — an approach somewhere between Anthony Bourdain and Napoleon Bonaparte. A remix culture dish served on a chessboard.
Dominik Rusinek
Creative Brand Producer
D—R
Branding isn’t just a job for me. — I see it as a reflection of culture, business, and the condition of society.
Branding isn’t just a job for me. — I see it as a reflection of culture, business, and the condition of society.
I know the client’s perspective because I’ve built my own brands, taken real risks, and learned by doing.
I know the client’s perspective because I’ve built my own brands, taken real risks, and learned by doing.
Experience:
I’ve worked as a founder and a freelancer, both in small and large companies — with investors, agencies, startups, and scale-ups.
12+ y of exp
worked across multiple industries
creative & business mindset
Roots:
My path into brand building started with creating my own brands. In 2014 (at 23), I co-founded an alcohol brand — red wine + cola (Maniac) — as one of four partners, working alongside a wine producer and the founders of one of Poland’s leading craft lemonade brand. A few years later, I went on to build a lingerie-inspired streetwear brand (Kinda Soft Porn).
“Dominik’s storytelling and copywriting gave Outhorn campaigns real depth and measurable success. Professional, precise, and creative. I’d work with him again without hesitation.”
Kamila Raksimowicz
Ex Brand Manager, OTCF (Outhorn), now Marketing Manager at Wittchen.
D—R
Clients
Clients
D—R
®
Who I work with.
Who I work with.
See potential areas where I can help you.
Large, Established Brands
strengthening market position
defining / clarifying brand communication
new product development
sales and presentation materials
Startups & Investors
building new brands from scratch
defining brand DNA and brand story
crafting a clear and compelling narrative
pitch decks and investor presentations
white papers and strategic documents
sparring partner for concept validation
Marketing Teams
additional strategic and creative expertise
new product development
strengthening market positioning
building brand foundations (brand DNA)
Small and Mid-Sized Businesses
building brand foundations (brand DNA)
defining / clarifying brand communication
offer and value proposition development
preparing teams for independent use of brand tools and materials
Personal Brands
defining personal brand positioning and narrative
translating expertise into a clear and marketable offer
tone of voice and communication style
sales and presentation materials – brand
structuring offers and services
Branding Studios & Agencies
+1 freelance team member
new client acquisition
product development \ brand strategy
workshops
copywriting / art direction
Let’s talk.
Tell me about your project — whether it’s a new brand, product, website, or anything else.
Just do it.
Quick response.
Real conversation, not a ticket system. I read every e-mail and reply personally.
Clear next steps.
Every good story starts with a first step. Now it’s yours. I’d love to hear from you <3
This sounds human. Isn’t it?
Let’s talk.
Tell me about your project — whether it’s a new brand, product, website, or anything else.
Just do it.
Quick response.
Real conversation, not a ticket system. I read every e-mail and reply personally.
Clear next steps.
Every good story starts with a first step. Now it’s yours. I’d love to hear from you <3
This sounds human. Isn’t it?
Let’s talk.
Tell me about your project — whether it’s a new brand, product, website, or anything else.
Just do it.
Quick response.
Real conversation, not a ticket system. I read every e-mail and reply personally.
Clear next steps.
Every good story starts with a first step. Now it’s yours. I’d love to hear from you <3
This sounds human. Isn’t it?